Team lead Malaysia for Beijing’s New York-led Olympics bid campaign incl. local & regional media relations, sports marketing, opinion-leader endorsements, strategic & crisis counsel, message development, media monitoring, online consulting, and translation services.
Following Beijing’s successful bid, Mr. Stelling was appointed China lead for O5 (McCann World Group's Olympics marketing specialist comprised of 5 IPG agencies: Weber Shandwick, Momentum, FutureBrand, MRM Partners and McCann-Erickson) liaising with the Beijing Organizing Committee BOCOG. In 2008, China hosted what was widely regarded the best Games ever.
Development and international coordination of an extensive 16-months communications campaign for the 15th Asian Games Doha 2006, spanning 29 markets in Asia and the Middle East.
With over 36,000 positive news reports achieved globally, the phased campaign was a massive success, creating a lasting legacy for the host country, paving the way to Qatar's successful FIFA World Cup bid.
International coordination of all PR activities around the first two high-profile property acquisitions in Europe by a newly created state holding company, overseeing the activities of over 30 portfolio companies.
At times of increasing economic uncertainty, the closely watched acquisitions were well received and established the holding company internationally as a responsible player and a reliable source of economic information.
QATAR | GLOBAL
Developing a PR Road Map for a Global Energy Organization
Drafting a comprehensive global communications strategy and road map for an intergovernmental organization representing the producers and exporters of a particular fossil fuel.
The strategy was presented to and approved by all member states at ministerial level.
CHINA | GERMANY
Explaining the Road to Sustainability
Conceptualization, content development and design of a bilingual paper on “Environment Protection & Energy Management” for a German Government organization assisting in sustainable development worldwide and in this case, China.
The publication served as a reference point for the client's engagement in China and was widely distributed among Chambers of Commerce, embassies and consulates, as well as other government entities.
Planning and implementation of a multiple day media training exercise for dozens of distinguished Gulf and North African healthcare professionals and opinion leaders charged with public education on the risks and dangers caused by Hepatitis C.
The training was a success and the team was invited to speak at a health congress in Cairo.
Strategic communications counsel to analysts and consultants tasked with the restructuring and rebranding of Saudi public and private sector companies in line with the Kingdom’s National Transformation Program 2020 and the wider Saudi Arabia Vision 2030.
The sessions helped structuring new client-side assignments and led to several follow-up engagements and referrals.
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